A strategic leader working at the intersection of arts, technology, and digital marketing, I have extensive experience in audience engagement, business transformation, and digital project delivery within the arts and culture sector. I’ve lead product teams for a number of venture capital-backed businesses and consulted with some of the world’s leading entertainment brands on the West End and Broadway.

I have worked with producers and cultural entrepreneurs across Canada, Australia, the UK, and USA, focusing on excellence in audience development and implementing ticketing technology and distribution strategies. As the founder of Scottie Technologies - an arts marketing technology company - I successfully bootstrapped the business to acquisition by Activity Stream, a global leader in arts analytics and integrated digital marketing.

I am passionate about empowering organisations to respond to the evolving demands of the creative industries, using digital technologies to drive innovation and enhance creative outputs. These projects have spanned selling Video on Demand, HD recorded theatre performances at the advent of reliable online video streaming, to empowering marketers through the development of an industry-specific drag and drop website builder for the arts, sold on a Software as a Service basis.

Throughout my career I have focused on fostering entrepreneurial thinking, enhanced audience experiences, maximised opportunities for artists to generate sustainable revenue, and led transformation projects that embrace the challenges of the fast-evolving digital landscape faced by the performing arts.

Experience

Activity Stream, Edinburgh
Director of Product
Jan 2023 — Present

• Leading product development with a team of 12 designers and developers for the sector’s leading ticketing analytics and integrated digital marketing technology company, based in Edinburgh.
  
• Spearheaded re-platforming over 20 major ticketing system integrations to enhance user experience, revolutionise data quality for customers and decrease time to value by 70%.
  
• Clients include owners of 17 Broadway houses, the Shubert Organization; West End theatre operators including Delfont Mackintosh, Nimax and the Nederlander Organization; ASM Global, operators of arenas worldwide including the AO Arena, Manchester, and OVO Arena, Wembley; Edinburgh International Festival; Factory International; rock and pop promoters including Kilimanjaro Live and All Things Live; national theatres and state opera houses across Scandinavia, the Benelux, and Germany.

Scottie Technologies, Edinburgh
Acquired by Activity Stream Group in October 2024
Co-founder & CEO
Jul 2018 — Oct 2024

• Founded and grew Scottie, an arts marketing technology company providing bespoke ticketing websites, eCommerce solutions and ticketing system middleware to producers, venues and ticket agents.
  
• Managed a remote, Agile development team working in Node.js and implemented ticketing system integrations with Tessitura, Spektrix, Line-Up, Ticketure and AudienceView.
  
• Clients include Manchester International Festival and the launch website for Factory International, West End ticket agents KX Tickets, Roundabout Theatre Company on Broadway, and building a new, charitable box office agency business with Perth Theatre & Concert Hall.

The Space (Digital Arts), Remote
Digital & Data Mentor
Sep 2022 — Mar 2023

Aviva Studios, Factory International & Manchester International Festival, Remote
Digital Project Manager
Dec 2020 — Dec 2022

Creative Informatics UK, Edinburgh
Resident Entrepreneur
May 2020 — Oct 2020

Red61, Edinburgh
Head of Operations, Head of Product
Nov 2015 — Feb 2018

Snapp Mobile Germany GmbH, Remote
Digital Project Manager
May 2014 — Nov 2015

Digital Theatre, London
Sales and Marketing Manager
May 2012 — May 2014

WhatsOnStage.com, London
Deputy Editor
Jul 2010 — Apr 2012

Education

BA (Hons) Music, Theatre and Entertainment Management - First Class Honours
Liverpool Institute for Performing Arts
2007 — 2010

• Young President’s Prize for outstanding contribution to the Institute by a Management student

University of Edinburgh Business School - Certification

• Developing Data-Driven Innovation in Creative Industries

Stage One - Certification

• Workshop for New Producers